The ads your trade is running on Facebook and Instagram, counted every month.
Every month we count the ads running on every page we track in the trade. What they say, what they promise, how many each company runs, how long they have been up. We name no company. It is about the trade, and about where you stand in it.
Editions
The bath ad census, edition 2026-W36: 118 companies, 3,225 live creatives, 4 September 2026.
The bath ad census, edition 2026-W38: 216 companies, 4,389 live creatives, 14 September 2026.
The bath ad census, edition 2026-W40: 218 companies, 2,955 live creatives, 29 September 2026.
The bath ad census, edition 2026-W41: 210 companies, 6,912 live creatives, 8 October 2026.
The window ad census, edition 2026-W36: 76 companies, 3,227 live creatives, 4 September 2026.
The window ad census, edition 2026-W38: 153 companies, 2,623 live creatives, 14 September 2026.
The window ad census, edition 2026-W39: 148 companies, 2,695 live creatives, 21 September 2026.
The window ad census, edition 2026-W40: 146 companies, 2,585 live creatives, 29 September 2026.
The method, in one paragraph
Meta's public ad library shows what is running now. After an advertiser stops an ad, it stops being browsable. So once a month we count what every page we track in a trade is running that day. Every number on an edition comes from that count. We do not reprint the ads: anyone can read a company's live ads in Meta's public Ad Library.
A keyword search cannot count an advertiser: in the bath edition the busiest page returned 72 creatives to a phrase and 350 when asked directly, on the same day. So we sample nothing by phrase.
The whole method, rule by rule, is one page: how we make the count.
What it can and cannot see
A census counts what it can find. These queries find the national brands and the franchise networks with ease. The local company a different phrase would have found is the one we miss. Each edition prints its own recall, in counts.
The bath edition ran 56 queries and counts 241 verified pages, 137 of which one query alone surfaced. The window edition ran 22 queries and counts 178 verified pages, 43 of which one query alone surfaced.
When it was wrong
One page lists every number this site published and later changed. It gives the cause and the size of each change. Read what the census got wrong.
Cite
Expenety, the [trade] ad census, edition [week], with the edition URL. Every edition carries a schema.org Dataset record. We do not reprint any ad: to check a count, read the company's live ads in Meta's public Ad Library.