What one missed estimate costs you.
Put in the numbers you know. You get what a missed visit costs, in your estimator's time and in the sale it would have made. Then what that adds up to a month, a year, and per point of no-show rate. The boxes start with an example shop; put in yours.
How we worked this out
The arithmetic
Out of pocket: you spend the drive whether or not the door opens, so all of it counts. You lose the slot only if nobody else takes it. So it counts by the share you do not refill. Minutes times what an hour of that estimator costs you, plus the vehicle. Opportunity: the close rate times the gross on a job, times the share of slots not refilled, times the share who never book again. One no-show is the two added. The month is that times the no-shows. A point of no-show rate is one visit in a hundred, times the cost of one.
No benchmark for the rate
We found no published no-show rate for in-home bath estimates. The two bath franchise filings count leads, appointments and sales, never visits that happened. The 20% in the box is an example, not the trade's. Put in your own: count last month's estimates on the calendar and the ones your estimator found nobody home, or a cancel that came too late to fill.
How we checked the arithmetic
Each example below is run by this page every time it loads, against the answer worked out by hand.
What it leaves out
- The ad spend that bought the lead. You spent it whether the visit happens or not; the flow prices it.
- Late cancellations that free the slot in time to refill it. Count those in "slots refilled".
- The estimator's morale. Real, unpriced.
- Why this page and the flow price a missed visit differently: the flow counts the ads that bought the lead, this page counts the estimator's time and the sale. Both are real; they are different money.
How many booked estimates happened is the number most owners can only guess, from memory. The system behind this site counts each one.