Lovro Lucic

Why this exists

Ask a bath remodeler how many of last month's leads his office actually reached and almost nobody can answer. Most ads send people to a form, and the office chases the form. The ads keep buying more of the same. On this system the homeowner picks the time for your office to call. The homeowner confirms it the day before. Every ad is judged by what a confirmed call cost.

What working with me looks like

• The call. We walk your own ads and the page they land on, which I read before the call. The sharpest question: what did one sat estimate cost you last month, and how do you know.
• The day you say yes, twenty minutes of yours. Partner access to your Facebook Page, photos of ten jobs, and the zip codes you cover. Anything you run now stays yours and keeps running. You hear the price on our second call, before you sign anything.
• Every day after. A homeowner who wants a bath leaves a number, and your office calls them back the same day, from its own number. Every Monday you see who asked from each of my ads, and what it cost. Every week, new ads come to your page for approval before they run.
• What comes with it. It depends on where you start, with ads running or with none. We go through it on the call, from your ads and your area, and you get it on one page before you sign anything.

What this site is

The pages around the system are what running it produces, and there are three kinds:

• What your competitors are running, counted every month. The companies we track in a trade, counted from Meta's public Ad Library once a month. The method page says what changed between counts. Two trades so far, and the same measure on both. No company is ever named. We do not reprint any ad: every company's live ads are in Meta's public Ad Library.
• Free calculators. Calculators that print their own formula and say what they ignore. They answer backwards, and they run their worked examples on the page as you load it. Where the trade's own numbers supply a base rate, they carry one. Where nobody can, they say so instead of inventing a benchmark.
• What broke, and the fix. One thing a platform does, and what broke because of it, from a conversion pipeline that shipped. Meta and Google document the fields; they do not document what goes wrong at 2am.

Why the numbers here are not estimates

Every count the census and the calculators print comes straight from that month's read. Nobody types it in, so a sentence and the number beside it cannot disagree. The filing figures are copied from the filings, and each one names its filing. The notes are different: they quote what Meta and Google publish, and each says which.

When something here turns out to be wrong, we correct it and publish the correction, with the cause and the size of the change: what the census got wrong.

What is not here

• No case studies yet. Each of the first shops gets one with its name: what one booked call cost in ads and how many weeks it ran. Never its ad spend or its count of calls. A month that didn't work is published without the name.
• No cost benchmarks of our own. Meta's library shows what is running, never what it cost. The only cost numbers here are what bath franchises filed with the FTC, and each one names its filing.
• No advice about your business. The tools do arithmetic on your own numbers and print the formula. What to do with the answer is yours.