Resources

The counts, the filings and the calculators, in one place.

What a job costs to buy in your trade, counted. Your own numbers, worked out on this page. The questions owners ask before a call. Free, no signup, nothing stored.

Guides

Ten minutes in your own ad account, and the trade's number for each checkHow many ads you run, how old they are, which button is on them, where the click lands and whether it reads on mute. Each check carries what 216 bath companies did in the same week, and the order to fix them in. 7 min read.Window ads are twice as old as bath ads216 bath companies and 153 window companies, counted the same week by the same method. The median window company's live ads are 37 days old against 19 for bath, and the oldest has been live nearly seven years. Why an age is not a lifetime, and the one number we will not publish yet. 6 min read.We opened 180 bath company pages. Three had a calendar224 bath companies send their ads somewhere. 44 never leave Facebook, carrying 971 live ads. Of the 180 real pages, 26 open with a quiz, 64 show no phone number, and three showed a calendar as they first loaded. 6 min read.One sentence is running in 125 places at the same timeThe most repeated opening line in the bath trade runs in 125 versions across four companies, the oldest live 242 days. Why a line that names the homeowner's county may keep running, and why a page under a franchise system runs 6 live ads while an independent runs 18. 5 min read.154 bath companies promise a free estimate. 43 run more ads behind a discountThe offer board counted two ways. 154 of 216 companies promise a free consultation, estimate or quote and put it on eight ads each. 43 run a percentage off and put it on 31 each. Plus what a price on the picture costs you: 19 days old at the median against 28. 5 min read.Three questions to ask an agency, and what a real answer sounds likeAn audit you can run in ten minutes on whoever runs your ads. The exact sentence to send, the answer that means the work is being done, and the one that means it is not. 5 min read.A $3,000 discount has to sell 45 percent more jobs before it paysA discount comes straight out of gross profit. Knock $3,000 off a bath job and you have to sell 45 percent more of the visits you already run to bank the same money. What the trade is discounting this week, and what each cut has to earn back. 6 min read.How many of last month's booked estimates actually happened?We found no published no-show rate for this trade, and we are not going to guess one. What the number costs you, what a point of it is worth, and how to count yours by hand. 5 min read.One brand, one product: 45.6 sales per 100 leads at one unit, 2.7 at anotherRe-Bath filed its own numbers for 122 units. What a lead costs, what a sold job costs, and the one number none of the filings carry. 6 min read.

Your numbers

What a no-show costs youThe estimator's hour, the drive, and the sale that slot would have made. Then what one point of no-show rate is worth to you a month.What a sold job costs you in adsAnd the most it can cost before the profit is gone.What an estimate that happened cost youYou know every number but one: estimates that happened. A CRM cannot give you that one.All eleven calculatorsFree, no signup, nothing stored. Each one shows how it got to its answer.

What the trade is running

The latest bath countEvery bath and window ad on Facebook and Instagram, counted every month. What they promise, how many they run, how long they last.The latest window countThe same count for the window trade.Where the count was wrongEvery number we published and later changed. The cause and the size of each change.

Before the call

Questions before the callThe questions an owner asks before the call. Answered the way we would on the phone.Send your PageYou get your row next to your trade's, from Meta's own library, so you can check every number.How it worksThe system, step by step. The page, the reminders, the office's tap, and what you see every week.

For whoever runs your tracking

The setup guide and nine notes on what Meta and Google do that quietly makes an ad account's numbers wrong. Written for an engineer, not for an owner. The engineering section.