Re-Bath filed its own numbers for 122 units. A lead cost $176 on average. About 9.8 of every 100 leads became a sold job. That puts a sold job at $1,796 in ads, and the best unit sells 17 times as many of its leads as the worst.
You pay for every lead, whether or not it becomes a job. Bath remodelers in the Re-Bath system paid $176 for a lead last year, on average. About 9.8 of every 100 leads became a sold job. Divide one by the other and a sold job costs $1,796 in ads.
That is the average. The filed range is wider than most owners expect. One unit sold 45.6 percent of its leads. Another sold 2.7 percent.
Put both on the average $176 a lead and the first pays $386 for a sold job, the second $6,519. The filing does not give each unit's own cost per lead, so read those two as the size of the gap, not as two real bills.
| Conversion, leads to sold jobs | Cost per sold job at $176 a lead |
|---|---|
| Best unit, 45.6 percent | $386 |
| Average unit, 9.8 percent | $1,796 |
| Worst unit, 2.7 percent | $6,519 |
Seventeen to one in sales per lead, inside one brand.
Re-Bath filed the leads, the cost per lead and the conversion rates in its 2026 franchise filing, Item 19. It covers 122 units and a full year. The cost per sold job is division on those, and anybody can check it.
Same product. Same brand. Same training. The unit that sells 46 of every 100 leads is not selling a better bathroom.
Each unit buys its own leads, so the leads are not identical. Whatever lead quality does not explain of a 17 to 1 gap in sales per lead sits between the click and the signed job. Who answers. How fast. Whether anyone books an estimate. Whether the estimate happens. What your estimator does at the kitchen table.
Most owners watch the top of that chain. Cost per lead is the number on the dashboard, so that is the number everyone argues about. The same filing puts cost per lead between $5 and $889. That is a wide range too. On its own it does not decide the year.
Take the average unit. It gets 2,030 leads a year and sells 9.8 percent of them. That is 199 jobs.
Now move conversion to 12 percent. That is a move of 2.2 points, and the filed best is 45.6 percent.
2,030 leads at 12 percent is 244 jobs. That is 45 more jobs than before.
The filing works out to $18,091 of gross sales per job sold. So 45 more jobs is about $814,000 of gross sales, and at the filed 53.5 percent margin about $435,000 of gross profit.
No extra media. No new market. The same leads, sold better.
What a sold job costs you in ads, on your own numbers
Read the filing and one number is missing.
Of the estimates you booked, how many actually happened?
Re-Bath files leads and sold jobs. It does not count the appointments you booked that never happened.
That gap sits between the money you spend and the money you earn. A booked estimate that never happens is a lead you paid full price for and threw away. In a business whose product is an appointment, it is the number that decides the year.
Almost no dashboard shows it. It counts the booking as a win and stops watching.
You may not be in a franchise. The filing still shows what a bath job costs to buy. Use it as a rough line to hold yours against, not as a target.
Three numbers, and you have two of them already.
If you are in a franchise, Item 19 of your own filing has the table. Your line is in it. Most owners have never looked.
Your market, your crew and your starting point are different from every unit in that table. Your numbers will not match theirs.
The arithmetic is the same everywhere. Cost per lead divided by conversion is what a sold job costs you, in any market and any brand.
Work out one number and write it on a card: what a sold job costs you in ads.
Last year's marketing spend, divided by leads, divided by the share of leads that sold. If you are in a franchise, Item 19 of your own filing has both halves already.
Put that card where you see it. It tells you which half of your problem is real. A number near $386 means your leads are the constraint and you should buy more of them. A number near $6,519 means more leads will not help you, and the money is in what happens after the click.
From Re-Bath's franchise disclosure filing for 2026, which covers 122 units. Re-Bath chose to print these in Item 19 of its disclosure document, and every franchisee already owns it. The filing prints numbers like $176 a lead and 9.8 percent. Numbers like $1,796 a sold job are division you can check.
Yes, as a benchmark. We found no independent that publishes what a bath job costs to buy, so this filing is the public benchmark we have. Your cost per lead and your conversion work the same way. Put your own two numbers in and you will know which end of that table you sit at.
Maybe not. Cost per lead is half the sum. A unit at $100 a lead that sells 4 percent pays $2,500 for a sold job. A unit at $250 a lead that sells 20 percent pays $1,250. The cheaper leads lose. That is why the filing's $5 to $889 spread matters less than the 2.7 to 45.6 percent one.
A unit reported it and the filing prints it. One year at one unit is not a target for you. Treat the average of 9.8 percent as the middle of the trade and the spread as the size of the prize. 2.2 points is worth about $435,000 of gross profit to the average unit.
The steps between a click and a signed job, in order. Whether the ad lands on a page that books a real time. Whether anyone reminds the customer. Whether your office reaches them. We start there: the homeowner picks the time for your call and confirms it, and we buy ads on the confirmed calls instead of the clicks that did not.
You hear the price on our second call, before you sign anything. Your ad account and every lead stay yours.
What comes with it depends on where you start, with ads running or with none. You get it on one page before you sign anything. The longer answers.
Lovro Lucic, on US hours from Zagreb. You deal with me, not a team. Your page, your number and your calendar stay in your time zone. Call me at +1 (866) 989-4568, answered by me 8 a.m. to 1:30 p.m. Eastern, or pick a time on the calendar.