Bath against windows, the same measure.
Bath's non-franchise advertisers are 106 companies running a median of 16.5 live creatives each. Windows' are 100 companies running a median of 7.5. Half of what is live in bath is under 17 days old. In windows it is under 32. Windows has 117 creatives over a year old, and bath has 32. 160 of 210 bath companies promise a free consultation, and 10 of them ask anyone to book one. In windows it is 92 of 146 promising, and 10 asking.
Bath was counted on 8 October 2026, windows on 29 September 2026. The windows count read at most 30 ads a page, so its per-page numbers read low.
Every row below is the same measure. The same code computes it from the two editions named, and we queried each page directly. We name no company. Where a row reads by company, one company counts once, however many pages or creatives it runs.
| Measure | Bath, edition 2026-W41 | Windows, edition 2026-W40 |
|---|---|---|
| Companies / pages / live creatives | 210 / 219 / 6,912 | 146 / 166 / 2,585 |
| Promise a free consultation, estimate or quote (companies) | 160 of 210 | 92 of 146 |
| Use "Book now" anywhere (companies) | 10 of 210 | 10 of 146 |
| "Learn more", share of live creatives | 70% | 50% |
| Run a percentage off (companies) | 49 of 210 | 46 of 146 |
| Non-franchise: median live creatives per company (n) | 16.5 (106) | 7.5 (100) |
| Under a franchise system: median per page (n) | 6 (105) | 18 (49) |
| Median age of a live creative, by creative | 17 days | 32 days |
| Median age, one median per company | 21 days | 28 days |
| Creatives over a year old | 32 | 117 |
| Companies with a job ad live | 9 | 8 |
| Send every creative to one domain (companies) | 167 of 210 | 79 of 146 |
Week over week, on the same pages. Bath: 53% of 1,361 creatives live in 2026-W40 were still running 9 days later, on the 171 pages shown in full both times. Windows: 75% of 1,339 creatives live in 2026-W39 were still running 8 days later, on the 124 pages shown in full both times.
What this does not tell you
- Which trade is unusual. Two trades make a difference; it takes a third to say which one is the odd one.
- Anything about spend or results. The library shows what is running, never what it cost or what it returned.
- Anything beyond the pages we track. Each edition says on its own page how we found its roster, and what that misses.
The editions: the bath ad census and the window ad census. We do not reprint any ad. Cite as Expenety, the ad census, bath 2026-W41 against windows 2026-W40.