Ads judged by confirmed calls.

Know what a confirmed call cost you. Per ad, every Monday. For window and door companies that sell in the house and run Meta ads.

Book a call Send your Page
what you get
CapturedBooked the same dayThey pick a time on your calendar the day they see your ad.
ConfirmedNo chasingConfirmations and reminders go out on their own.
CalledEvery ad countedSee what each confirmed call cost, per ad. Cut the rest.

In September, 1 of the 45 heavy independent advertisers' pages we could read showed a calendar as it first loaded. See how we counted

What you can check today

Open either one before you trust me with your numbers.
1146 window companies counted on 29 SeptemberThe live ads of the companies we track in each trade, counted on the dates shown, the method published. 2Where I was wrongEvery number I changed after publishing, with the date and the size of the change.

Pick a time. It holds while you type.

The call is free, and nothing is charged before you sign. How the money works.

10:00 AM11:30 AM 1:00 PM4:30 PM 6:00 PM

This is the same booking your homeowners would use, running live.

It holds the time while you type. The call is about what you spend, what books, and what your office closes.

  • held on the tap, before anyone types a name
  • confirmed and reminded automatically
  • we read your ads and your page before the call

Meta only learns from what you tell it.

Most pages tell it someone filled a form, so it finds more people who fill forms. Your page will tell it a call booked and confirmed on your calendar, and, when your office taps, the calls it reached and the jobs that sold. That is what it goes and finds more of.

What one point of no-show rate costs you a month.

How it works

One call, from the click to your calendar. The same five lines on your page and on the ad that produced it. Watch one booking, sixteen seconds.
CapturedYour ad lands on real times for a call, on a page or at the end of a form. The homeowner taps one and it holds.the page
ConfirmedThe homeowner confirms it and Meta is told a call was booked, not a form filled. Reminded the day before and the day of, under your name.the homeowner
CalledYour office calls from its own number at the time they picked. One tap after: reached or no answer.your office
SoldOne more tap if it sells. Both taps teach the ad that produced it. Neither is ever on your bill.your office
Sent backEvery Monday the confirmed calls decide which ads keep their budget, and you see the month's count against your number.the ads

What you see every Monday

One number per ad nobody in your trade shows you: what a confirmed call cost you. And, where your office taps, how many it reached and sold. Watch the office's tap and the Monday read, nineteen seconds.
Monday, your weekA sample. Yours shows your ads and your numbers.
AdConfirmedReachedSoldCost per confirmed call
Before and after, 60 seconds972
The free estimate, no callback651
Evenings and weekends431
The evening slot, second version510

Stopped this week. The evening slot, second version: five confirmed, one reached, two weeks running.

Next week. Its budget moves to the before and after video, in one small step. A big jump resets Meta's learning and costs you a week.

How the money works

The longer answers are here.

You hear the price on our second call, before you sign anything.

What comes with it depends on where you start, with ads running or with none. You get it on one page before you sign anything. The longer answers.

Lovro Lucic, who builds and runs Expenety

Who you are dealing with

Lovro Lucic. You deal with me, not an account manager. I build the system, I run the ads I make, in their own campaign, and I read your week before you do. The calendar on this page is the same one your homeowners would use, and it is live right now.

Call me at +1 (866) 989-4568, or email lovro@expenety.com. I'm in Zagreb on US hours, and I pick up weekdays from 8 a.m. to 1:30 p.m. Eastern. A voicemail reaches my phone in minutes, whatever the hour. Or pick a time now, and I'll read your ads before we talk. More about Lovro

This is not for you if

Said here, so nobody spends a call on it.
Nobody closes in the house.Your office calls, sets the estimate, and your estimator sells it. Without a closer there is nothing to count.
Your contacts come from a marketplace.Every call here comes from your own ads, on your own calendar, under your own name.
You want your phone answered or your CRM run.Those stay yours. This feeds them.
Your franchise fixes your page, your number and your ads.If you control all three, this is for you.
A one-van shop.The calendar needs more than one person on it.
Book a call