On 14 September 2026, 216 bath companies were running at least 4,389 live ads. 154 promised a free consultation or estimate, 29 a dollar amount off, 43 a percentage. Here is the whole board, and what each promise costs you on the trade's own filed numbers.
We count the bath companies we track on Meta, every month. On 14 September 2026 that was 216 companies running at least 4,389 live ads.
154 of them promise a free consultation, estimate, quote or design. 29 name a dollar amount off. 43 name a percentage.
The whole board, and why counting companies gives you a different answer from counting ads, is in the promise and the spend.
This post is about the other half of it. What a discount costs you once you run one.
A discount comes off the price, so all of it comes out of gross profit.
Take the trade's own filed numbers. Re-Bath's 2026 filing works out to $18,091 of gross sales for each job sold, at an average gross margin of 53.5 percent. That is about $9,679 of gross profit per job sold at full price.
Knock $3,000 off and the same job leaves you $6,679. To bank the same money from the same visits, you have to sell 45 percent more of them.
| Off the price | Gross profit left | More sold jobs needed |
|---|---|---|
| $1,000 | $8,679 | 12% |
| $1,500 | $8,179 | 18% |
| $3,000 | $6,679 | 45% |
Not 45 percent more leads. 45 percent more of the visits you already run, turning into signed jobs.
Put your own job value, margin and close rate in and the page shows the working.
What your discount has to buy before it pays
On 26 August 2026 we read 21 Re-Bath units of one size. Nine were leading with $3,000 off. Ten were leading with $1,500. Two were leading with $1,000.
Same product, same brand, same day.
The nine at $3,000 have to sell 30 percent more jobs than the two at $1,000, out of the same number of visits, just to put the same money in the bank. Nothing about their product justifies the gap, because there is no gap in the product.
A free consultation or estimate costs you an estimator's afternoon and nothing off the job. That is why 154 of the 216 offer one. Of everything on the board, it is the promise that takes the least out of your margin.
Eleven of those 216 go further and put Meta's "Book now" button on the ad.
A button is not a calendar. In late August we opened 28 bath companies' pages by hand, 21 of them Re-Bath units. Two ran that very button, and not one could hold a time. When our software opened 180 pages on 15 September, 3 showed a calendar as they first loaded, none of them a Re-Bath page.
We count what an ad says, not what it sells. A company running $3,000 off may be discounting a price it raised first, and the board cannot see that.
What the board is good for is knowing where your own offer sits before you change it, and what changing it has to earn.
Find your own offer in that first table. Then work out the gross profit on your average job and take your discount off it.
Divide the first number by the second. That is how much more of your visits have to close before the discount has paid for itself.
If that number is bigger than the lift you honestly expect, the discount is not an offer. It is a price cut.
Meta's public ad library: every page we track, asked for by its id on the capture date. On 14 September 2026 that was 216 bath companies and at least 4,389 live ads. We publish the patterns we match on and we republish the whole board every month, including the weeks we got a number wrong.
Because they answer different questions. Companies tell you what the trade does. Ads tell you what a homeowner in your market actually sees. A percentage off is 43 of 216 companies, one in five, but 1,351 ads, so it feels far more common than it is.
No. It is a purchase, and the arithmetic tells you the price. $3,000 off a job sold with $9,679 of gross profit buys you nothing unless it lifts your close rate by 45 percent. Sometimes it does. Most owners have never worked out the number they need.
Financing costs you a fee rather than the whole discount, so the number it has to lift is smaller. 42 of 216 companies advertise it. We do not publish the fees, so put your own in the same arithmetic and compare the two.
On margin, yes. It is the cheapest promise on the board. The risk moves to whether you keep it: 154 of 216 companies promise one, so the promise itself no longer separates you. What would separate you is letting a homeowner take it without waiting for a call back.
You hear the price on our second call, before you sign anything. Your ad account and every lead stay yours.
What comes with it depends on where you start, with ads running or with none. You get it on one page before you sign anything. The longer answers.
Lovro Lucic, on US hours from Zagreb. You deal with me, not a team. Your page, your number and your calendar stay in your time zone. Call me at +1 (866) 989-4568, answered by me 8 a.m. to 1:30 p.m. Eastern, or pick a time on the calendar.